![](https://cdn.myportfolio.com/e34c61f8-22de-48e6-a72f-fd003fa5c6a9/2413ec56-fffb-42db-a8be-baed71ea36a9_rw_1920.jpg?h=957f90146c42fba867a7b0195cf636af)
This summertime DM campaign for British Gas featured Wilbur the Penguin and a tennis theme on its A4 doordrop, A5 mailer and A5 press insert...
![](https://cdn.myportfolio.com/e34c61f8-22de-48e6-a72f-fd003fa5c6a9/f0257b66-841a-48ec-b618-bc286ebd1758_rw_1200.jpg?h=b50d97f58b78a67ab47821538ca5a8e1)
...the A4 doordrop and A5 mailer opened up to show a pop-up Wilbur serving up a hot offer!
![](https://cdn.myportfolio.com/e34c61f8-22de-48e6-a72f-fd003fa5c6a9/2e867147-2f0e-4495-8720-d5843dc0b140_rw_1920.jpg?h=8d92f3c521eecefcea7169e298eb2df9)
Online, the campaign featured this web banner...
![](https://cdn.myportfolio.com/e34c61f8-22de-48e6-a72f-fd003fa5c6a9/2c92f7ab-9960-4379-9a5d-20269fbb7213_rw_1200.jpg?h=082e978a013b407df7a1a7650b54cf21)
...and in the newspapers this press ad.