This summertime DM campaign for British Gas featured Wilbur the Penguin and a tennis theme on its A4 doordrop, A5 mailer and A5 press insert...

...the A4 doordrop and A5 mailer opened up to show a pop-up Wilbur serving up a hot offer!

Online, the campaign featured this web banner... 

...and in the newspapers this press ad.

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